Rapport can be the deciding factor between success and failure in your relationships. So, what is rapport? Rapport is the process of establishing and maintaining a relationship of mutual trust and understanding between two or more people.
Rapport is entering someone else’s world so they feel you understand their perspective and needs. We can also say rapport occurs when people communicate in such a way that have mirrored their bodies and words.
If someone is hesitant, closed, uncooperative, and reluctant to communicate with you, it is likely that you have not yet built rapport.Developing a strong sense of rapport with clients or team members ensures you have a high level of trust, confidence and participation.
Taking the time to build rapport with customers and potential customers can contribute to sales and business growth. In fact, we can have an amazing product or service but without rapport we will struggle to connect with people and make sales. Rapport is crucial to the success of any business and while essential for sales, rapport is also vital for in-house employee relationships.