I stopped by the local Caltex for petrol this morning. Just before I started filling up, a friend waved me over. She was in her car lined up to get air for a low tire. As I asked how she was, I could see that she was saddened by more than a low tire.

My heart leapt with care for my friend as we chatted about some things she was going through, and I was able to give her some comfort, I think mostly just by being there and listening. When I went in to pay for petrol, I saw the pre-packaged donuts, so I got 2 flavours. How could I resist an early morning donut you’re probably thinking :).

I walked to my friend and said, ‘Pick one.’ Tears welled up along with a great big smile – well 2 great big smiles 😃. My friend exclaimed how nice it was that someone cared. I share this because it reminded me again how little it takes to show that you care, and this is becoming more important in our business conversations.