Just a few days ago, Nicole and I bought a new car. What could have been a routine transaction turned out to be something far more meaningful—a genuinely great experience.

We visited Suttons Mitsubishi Chullora, and from the moment we arrived, we were welcomed with warmth and energy by Shadi Farhat, the Sales Manager. We didn’t know who he was at the time. All we saw was someone who was positive, present, and attentive. He offered us coffee, water, and most importantly—he took time to get to know us.

He asked good questions. He listened. He made us feel like this wasn’t just a sale—it was about helping us make the right decision. (And yes, husbands, sometimes that means making sure the car comes in white.)

When it was time to pick up the car, we brought our boys with us to make it a family moment. Shadi and Carlo Zambon, the Assistant Manager, didn’t just hand over the keys. They celebrated with us—and surprised our boys with three brand new basketballs, a personal touch that connected beautifully to their sponsorship of the Bankstown Bruins.

Carlo also took the time to show us all the new features—turns out adaptive cruise control is a game-changer. Here’s a short video from the experience—capturing what made it such a standout moment.

As someone who leads training in communication and interpersonal skills, I wanted to share this because it’s a clear example of what modern selling should look like.

Helping People Buy—Not Trying to Sell

This experience reminded me that great selling isn’t about being persuasive—it’s about being human.

It’s about building trust, finding common ground, and offering value before asking for commitment. Shadi and Carlo didn’t follow a script. They were simply being themselves—curious, genuine, and kind.

This is exactly the kind of approach we teach in our Zero Selling Program.

Zero Selling: The Modern Sales Method

At Breakthrough Corporate Training, we believe that how you sell matters more than what you sell. Buyers today are more informed—and more cautious. They don’t want to be “sold to.” They want someone they can trust to help them buy well.

Our Zero Selling Program equips teams with the skills to:

  • Build high-trust relationships quickly

  • Qualify the right opportunities early

  • Lead natural, buyer-focused conversations

  • Uncover what buyers truly value

  • Eliminate objections through collaboration

  • Use a structured six-step method to guide a sale from first contact to close

It’s not about pressure. It’s about presence.

A Practical, Science-Based Approach

Zero Selling draws on behavioural science and emotional intelligence—built on the work of thought leaders like Daniel Kahneman. It recognises that buyers aren’t purely logical—they make decisions emotionally, and then justify them logically.

That’s why we help sellers focus less on “closing” and more on connecting.

Led by Patrick Boucousis

Our lead sales trainer, Patrick Boucousis, brings a wealth of experience from decades in B2B sales. He’s the creator of The Sales Natural programmes and author of The Seller Code—a globally respected standard in ethical, transparent selling.

Patrick’s training style is practical, down-to-earth, and grounded in what works. His approach helps teams replace outdated methods with a mindset and skillset buyers trust.

Want to transform how your team sells? Let’s talk.

📞 Call us at +61 481 307 778
📧 Email us at of****@*******************************om.au
🔗 Learn more about the Zero Selling Programme

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